From Desi Superheroes to Global Brand Collaborations: How Viraj Jaulkar's illustrations Built Wesually’s All-Star Portfolio
- wesuallydesign
- Mar 29
- 3 min read
In the vast, fast-paced world of digital design, standing out can feel like trying to shout in a crowded room. Many designers fall into the trap of becoming a "jack of all trades," bending their style to fit every passing trend. But what happens when you lean entirely into your own unique voice?
For Viraj Jaulkar, Co-Founder of Wesually Design Studio, the answer was simple: you land projects with Spotify, Coca-Cola, KFC, and Google Cloud.
This is the story of how a deeply personal illustration style didn't just capture attention—it built a bridge between local storytelling and global commercial campaigns.
The Signature Style: A Superhero with a Desi Twist
Every great artist has a signature, and for Viraj, it was a profound mix of the extraordinary and the painfully ordinary. His illustrations featured a unique narrative: the superhero with a desi twist.
But these weren't your typical invulnerable comic book characters. Viraj’s art focused on the storytelling behind the mask. His illustrations captured the feelings, struggles, and everyday emotions of the common man, juxtaposed against the visual of a superhero. It was relatable, culturally rooted, and emotionally resonant. This wasn't just commercial art; it was visual poetry that spoke to the everyday hustle.
The Post-Lockdown Breakthrough
The period following the global lockdown was a time of digital renaissance. People were consuming content at an unprecedented rate, and creative platforms were hungry for fresh, authentic voices.
Viraj Jaulkar's illustrations of the desi superheroes began making waves across social media, eventually catching the eyes of major creative publications. His work was featured in prominent magazines and platforms like Homegrown, Social Ketchup, and Ads of the World.
This media visibility created a powerful ripple effect. Brands and advertising agencies weren't just looking for "an illustrator"; they were looking for the illustrator who created those specific, soul-stirring superhero stories. They wanted that exact aesthetic, that specific emotional hook, integrated into their upcoming campaigns.
Landing the Giants: Spotify, Coca-Cola, KFC, Netflix and Google Cloud
When middle agencies and brand representatives reached out to Viraj, they weren't asking him to adapt to a corporate mold; they were asking him to bring his distinct style to their brand narrative.
Because of this unapologetic dedication to his craft, Wesually Design Studio proudly added some of the biggest names in the world to their portfolio.
Whether it was the youthful energy of Spotify, the classic appeal of Coca-Cola, the bold flavour of KFC, or the innovative spirit of Google Cloud, Viraj’s signature style proved versatile enough to elevate them all while remaining distinctly his own.
Viraj’s Core Message for Fellow Creatives
If there is one takeaway from Viraj’s journey that every designer, illustrator, and creative agency should remember, it is this: Consistency in your style is the ultimate magnet for your dream clients.
Here is the advice Viraj wants to share with the creative community:
Trust Your Style: Whatever your unique style is, someone, somewhere needs it for their design requirements. Don't dilute your voice to please a hypothetical mass audience. Lean into what makes your art yours.
Consistency is Your Best Consultant: By consistently producing work in your specific style, you become the go-to expert for that aesthetic. You stop competing on price and start competing on unique value.
Leverage Instagram as a Living Portfolio: Social media is more than just likes and comments. Platforms like Instagram are incredibly powerful tools for showcasing your portfolio. It acts as a real-time, dynamic gallery that allows agencies and art directors to discover your work exactly when they need it.
Your unique perspective is your greatest asset. Keep creating, keep sharing, and trust that the right brands are out there looking for exactly what you do.
Want to see more of our creative journey and recent projects? Check out our latest work here at wesually.com or follow Viraj’s ongoing illustration stories on Instagram at @viraj_j.
